575 8th Ave, 11th Floor New York, NY 10018

Phone: 212-390-8130

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Shay Tal is the Executive Director of Friends of Israel Scouts - Tzofim in North America, as a Shaliach of the Tzofim and the Jewish Agency for Israel. He has a Bachelor's degree in Sociology and Anthropology from Tel Aviv University. Throughout his life, he has been engaged in informal education and youth leadership through the Tzofim and Or Yarok organization, which educates about road safety. His previous role was in Israel as the Director of the Education and Community in Or Yarok organization. Prior to that, he held several management positions in the Tzofim movement in Israel. He is married to Lee, and they have three daughters - Omer, Shachar, and Ron.

Executive Director

Shay Tal


Originally from Yavneh, Israel, Hilla was a Basic Training Commander in the IDF, and then an Officer. She moved to New York in 1998, and earned her degrees in Hospitality Management and Business at New York Institute of Technology.  She began working for the Tzofim in 2012, after different positions in finance around NYC. Hilla lives in Ridgefield with her husband Yariv and her wonderful children Leo, Ethan, and Chloe. 

Finance Manager

Hilla Ten-Ami


Sophie was born and raised in Bat Yam, Israel. During her time in the army she was a Gadna youth instructor before working as a conference director at Keren Yeda, Foundation of the Histadrut Organization. 

After moving to the states with her family, she worked as a Consul Assistant at the Israeli Consulate in New York. 

Sophie has two adorable kids, Roni and Guy, with her husband Lior. In her free time, she loves to run outdoors, attend book clubs with her friends, and spend time with her family.

Office Manager and Summer Delegations Director

Sophie Levi Kotler


Bio coming soon!

Southwest Regional Director

Maya Raz


Liron is originally from Yehud, a small suburb in Israel. During her IDF service she worked in social behavior diagnostics alongside a psychologist to determine eligibility for future commanders. She received her BA in education and communication before going on to complete an MBA in non-profit management. Liron began her own non-profit in Jerusalem to benefit at risk youths, that is still thriving while she is here in the states. 

Before coming to New York, Liron worked for the Israel Scouts for four years while living in Tel Aviv, and spent two summers in the mishlachat at a camp in Wisconsin. During her free time, she loves to travel, dance, and hike. 

Director, Tzofim Tzabar

Liron Lichter

Yael was born in Haifa and was active in her local Tzofim chapter. She worked as a coordinator for Shevet Afik in Haifa, and also participated in Shnat Sherut, the Tzofim's gap year of service, prior to serving in the IDF. During her army service, Yael was stationed in the Jerusalem unit of the Educational Corps, as a tour guide for soldiers. After the army, Yael participated in the tour guide course in Haifa, and worked as a tour guide for three years, before beginning her Shlichut in the US. Yael loves dogs, hiking, and lives in NYC with her husband Omri and their dog Noach.

East Coast Educational Director, Tzofim Tzabar

Yael Rubin


Bio coming soon!

West Coast Educational Director, Tzofim Tzabar

Sivan Eliyahu

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Originally from Highland Park, IL, Sarah graduated from the Joint Program with Columbia University and the Jewish Theological Seminary with degrees in Anthropology and Jewish Music in 2011. She then received an MA in Jewish Experiential Education and Israel Education from the Jewish Theological Seminary in 2013. In her free time, Sarah enjoys running, playing French horn, and exploring her new home, Tel Aviv. 

Director, Tzofim Friendship Caravan and Social Media Manager

Sarah Sechan


Bio coming soon!

Director, Tzofim Chetz V'Keshet

Orlie Braha


Jordan grew up in Western Pennsylvania. After graduating with her BA in Political Science from Pennsylvania State University, she has lived between the East Coast and the Middle East. Jordan moved from Tel Aviv to Manhattan last year, and is enjoying working with the Jewish community in the US and Israel through Chetz V'Keshet. 

Assistant Director, Tzofim Chetz V'Keshet

Jordan Miller

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Omri grew up in Kibbutz Mishmarot, between Haifa and Tel Aviv. In high school and college, Omri majored in cinema and television production. During his army service, he worked as a photagrapher and video producer, in the Communication Corps. After the army, Omri worked in the television and filmmaking field, before joining the Tour Guide course. For the past few years, Omri worked as a tour guide in Israel, specializing in culinary tours and cooking classes in Jerusalem. Omri moved to NYC with his wife, Yael, and their dog, Noach.

Assistant Director, Machane B'Yachad and Logistics Coordinator

Omri Rubin


Mumik is father to three kids: Bar, Paz, and Einav, and happily married to Gali. Born and raised in Israel, where he finished his BA in Psychology and Philosophy, and his Masters in Conflict Management. Mumik served in a combat reconnaissance unit as a fighter and commander. Over the past 14 years he has served as an educator in Mechinot, Masa Israel, Magalei Tzedek, and Boyer High School, and as an eucational director in the Tzofim, Ayalim NGO, and district director of kids and youth in the southwest of Jerusalem. In between, he also served as a political advisor. Mumik loves to run half marathons and enjoys his family time, and is looking forward to his time with Garin Tzabar.

Director, Tzofim Garin Tzabar

Mumik Nevo


Bio coming soon!

Assistant Director, Tzofim Garin Tzabar

Michal Shamir

Itamar Bliman was born and raised in Haifa, Israel. He grew up in the Israeli Scouts youth movement and did Shnat Sherut - a gap year through the Israeli Scouts, Young Judaea, and FZY, where he lived in Bat Yam and did volunteering and community service with Jewish teens from abroad. He served in the IDF as a combat infantry soldier and a commander. Itamar moved to Miami, Florida for his Shlichut for Tzofim Garin Tzabar and Young Judaea.

Southeast Regional Director, Tzofim Garin Tzabar

Itamar Bliman

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Originally from Israel, Adi now lives in Chicago. Adi went to school for graphic design, and has worked as a web and application designer in Tel-Aviv. Adi connected with the Friends of Israel Scouts and Tzofim Garin Tzabar through his network in the Chicago Jewish community.

Midwest Regional Director, Tzofim Garin Tzabar

Adi Elias


Sharon Grosbard is the mother of Ofri and Itamar and is happily married to Dean. Sharon was born and raised in Israel and served in the IDF as a search and rescue instructor and later on as an officer. She continues to serve as a Major in the IDF search and rescue core. Sharon received a BA in Social Work and an MA in clinical social work. In the past 7 years since graduating Sharon has been working as a social worker in state-run foster care facilities, working with children and youth ages 4-18 who have been  removed from their homes under court order, as consulting foster care families, and acting as lead counsel for the youth volunteers that lived and worked at the facility. As part of her role, she established a new program to accompany and support young adults who have aged out of the foster care system and were beginning the transition into adult life. Sharon enjoys working with teenagers and her hobbies include reading, kickboxing, hiking, family time and hanging out with friends preferably while drinking a good cup of coffee. Sharon is excited to join the team and is looking forward to doing some meaningful and challenging work with Garin Tzabar.

Northwest Regional Director, Tzofim Garin Tzabar

Sharon Grosbard

Shira is originally from Tel Aviv, Israel. The Israeli Scouts, Tzofim, has always been a significant part of her life, and she has had a variety of roles in the organization, both in Israel and in the US, including Tel Aviv Regional Coordinator of the Tzamid program for inclusion, and East Coast Educational Director of Tzofim Tzabar. She served in the IDF as an artillery instructor, after which she obtained a Bachelor's degree in Special Education. She received her Master's in Social Work from NYU and is a Licensed Clinical Social Worker providing services through Jewish Family Services of Durham-Chapel Hill, NC, where she resides with her husband, Guy, and their daughter, Tamar.  She enjoys working as the director of the Northeast Garinim.

Northeast Garin 1 & 2 Director, Tzofim Garin Tzabar

Shira Bar-On